1980 by Limited Brands company founded by leisure apparel brand, the consumer group is between 18-45 years working men and women, set up shop names beginning with " Limited Express" name, specializing in selling women's clothing, the current CEO Michael Weiss joining the company in 1981 1989, started offering Express men. Boutique design concept "the clothing boutique in the yarn, quality, exquisite tailoring, perfect match"