Boden was founded in London in 1991, is a famous fashion brand, and is one of Britain's fastest-growing companies. Its products in many styles, high-grade fabrics, fine workmanship, bright colors, of which the UK advocating fun elite lifestyle. At present, it has opened a flagship store in Shanghai China, opened the Chinese consumer market. Boden brand management clothing mainly includes: men and women wear series, Kids series, youth series.